Sooo, I was wrong!!
Roush Fenway today announced that Crown Royal will be the primary sponsor of Matt Kenseth and the 17 team for 18 races next season. Of course, that still leaves 18 races, so look for Irwin, USG and some other to step up.
I guess the only bad news is that I will have to buy a new hat, diecast, lanyard . . .
No More DeWalt
Well, I guess I’m gonna have to buy a new hat for next season. Last week Roush-Fenway announced that long time sponsor DeWalt tools is not renewing their sponsorship with Matt Kenseth’s number 17 Ford. As long as I can remember, the 17 car had DeWalt on it, so this will be weird, but isn’t necessarily bad for Roush, as they need to get down to four teams anyway.
So this is how I see it shaking out at Roush. Jamie McMurray, as long speculated, is the odd man out. He will be moving on, but still not sure where. I wouldn’t be surprised he ends up in the 1 car at Earnhardt-Gannasi. That ride is available since New Jersey’s own Martin Truex is moving over to MWR to drive the 56 Napa car (which is really the 55 ride that Michael Waltrip is currently in). This leaves four teams at Roush, with 4 sets of sponsors: Aflac on Carl Edwards 99, 3M on Greg Biffle’s 16, UPS on the 6 car driven by David Ragan and lastly, Crown Royal/Irwin Industrial Tools on McMurray’s 26 car. Plus they have a huge list of other sponsors as well. You can see it here.
I’m not sure that Kenseth really fits the Crown Royal image, so I’m not sure they will just move that sponsorship. Instead, I can see UPS Moving to the 17 car, while Ragan is shifted the Crown Royal Sponsorship. Of course, Irwin would be a good fit with Kenseth, so there are a lot of permeations this could take. I’m sure the Cat in the Hat will figure it out. I just hope they do a better job figuring out their cars!


